Meta Rallies Nearly 4% on Report of Bold AI Move in Advertising

Meta Platforms’ stock surged nearly 4% Monday following reports of its ambitious plan to fully automate advertising through artificial intelligence by 2026. The proposed AI system WOULD handle every aspect of ad campaigns—from content creation to audience targeting and budget allocation—potentially revolutionizing digital marketing.

The market reaction outpaced broader indices, reflecting investor confidence in Meta’s AI-driven strategy. Traditional advertising agencies saw shares decline as Wall Street bet on Meta’s potential dominance in the evolving ad tech landscape.

While Meta hasn’t officially confirmed the initiative, the reported capabilities suggest a seismic shift in advertising workflows. Brands could soon submit basic inputs like product images and budgets, leaving the AI to generate complete campaigns.